Super Service
SEVEN KEYS TO DELIVERING GREAT CUSTOMER SERVICE
...Even When You Don't Feel Like It!
...Even When They Don't Deserve It!
Super Service Be Your Own Boss. Join the entrepreneurs who now own and run their own business and make a great difference in the world.

Super Service is a program that is used by hundreds of Fortune 500 companies around the world, such as Motorola. HSBC, Vodafone, DeVry University, Pepsi, Xerox, McDonalds, and many more. It has been such a huge success that our clients asked us to design and develop the SUPER SERVICE Managers Tool kit, an Individual Super Service Tool kit, and a Train the Trainer Program with Facilitator Guides and Participant Guides.

Today, tens of thousands of employees have gone through Super Service worldwide. And now we offer it to you. If you have ever wanted to be your own boss and to facilitate an amazing program that changes people's lives, here's your chance.

Earn from $70,000 per year to $350,000. It's up to you, how much you earn. We provide you with the materials, tools and train-the-trainer to allow you to sell and train Super Service to your contacts and businesses.

What's in it For Me?

Do you want to make a difference in other people's lives? Do you like standing in front of large groups of people and making them laugh? How about networking?  What about being in charge of your life and your own success? If you have connections in the business world and no product to sell then Super Service is ideal for you.

Make Money!!!

Super Service has been sold to hundreds of fortune 500 companies, as well as small and mid-sized businesses. With contracts ranging from $4000.to $450,000.

How?

We supply you with the training, the tools and the information in an easy straight forward way. No traveling, no additional expenses. Once you are certified as a Super Service facilitator, here's where you come in. You get to use all your connections, your networking and the knowledge of the businesses in your area.

The Super Service™ Philosophy

Super Service combines the best in corporate training with the best in personal motivation. People discover that they truly can and do make a difference, and that difference can be positive or negative. This directly impacts customer retention and the bottom line of a company. Specifically, Super Service is about every individual taking responsibility for the company’s success. It differs from other programs by focusing on both the people and the skill sets.

Super Service gives managers and participants the knowledge that they are the source of every customer interaction. By ‘source’ we are referring to the fact that they have the power to successfully handle every interaction. Super Service provides the insights, which assist in participants understanding their ability to make positive change on a daily basis.

During Super Service participants are given the information, knowledge and tools to change their attitude and mindset so that they are able to connect with their customers - both internal and external. In particular, they experience how not to be ‘at the mercy’ of the customer so they do not feel 'drained' at the end of the day. Finally, they walk away with the knowledge, information and skill set to provide the best customer care and feel moved and inspired with the desire to serve.

Why Super Service?

Loyal employees create loyal customers

The statistical link between employee commitment, customer service and growing the customer base is often underestimated. A 5% increase in customer loyalty can increase profitability by 25-80%. As demonstrated by our clients, Super Service improves both employee and client attrition rates.

Measurable Results Indicator:

Increased sales—turn your sales force into a profit machine by building strong win-win relationships with their customers.
Increased customer loyalty—be your industry’s provider of choice and increase your company’s market share
Increased employee loyalty—attract and keep top talent in a corporate climate where success is everyone's responsibility.

Super Service increases your bottom line by:

Taking customers from satisfied to loyal
Decreasing employee absenteeism and attrition rates
An increase of 5% in customer loyalty can increase profitability by 25-80%

Super Service Objectives:

Generate an enthusiastic, open and willing attitude that permeates the entire organization on every level.
Create a culture of excellence and success
Work collaboratively with internal and external customers
Proactively handle, monitor and resolve all customer issues with a sense of urgency
Learn listening techniques that probe, clarify and confirm customer needs
Handle difficult or angry customers in a positive and friendly way (without feeling burned out by the end of the day)
Create consistent win-win experiences for your customers and employees
Fire up for everyone to be their personal best, even on Monday

Super Service© 12-Month Curriculum

Super Service Curriculum provides the complete solution

One day program for all employees which improves both employee commitment and customer loyalty
Super Service Manager’s Toolkit: A 12 month program that provides ongoing training
High Performance Mentoring: To ensure your success, leading experts provide ongoing support for your managers.

Super Service© is a 12-month program designed for everyone within the company across all departments, from executive level to frontline personnel. It combines the best in corporate training with the best in personal motivation. People discover they truly do make a difference, and that their attitude has a direct impact on customer retention and the bottom line. Specifically, Super Service© is about each and every individual taking responsibility for the success of the company. Super Service© is delivered in four phases:

Phase One—Executive Level
Executives receive a three-hour overview of Super Service© which provides them with the key concepts of Super Service© and an outline of the ongoing 12-month, reinforcement process.

Phase Two—Management Level
Managers receive a one-day workshop. In the morning they learn Super Service© from a managerial perspective. In the afternoon they learn how to coach their teams in the ongoing use of the 12 month Managers Super Service Tool Kit and are also allocated a ‘coaching buddy’ to create support for themselves within the company.

Phase Three—Front-line Level
Employees from every department attend a one-day workshop on Super Service©. In the morning they go through the key concepts of Super Service© and in the afternoon they are provided with role-plays and exercises which can be customized to their specific job.

Phase Four—12-Month Training Program
Managers meet with their teams for 25 minutes every month to reinforce and utilize the skills learned in Super Service. © Each meeting is a mini-training session in which they go over one of the main task skills and make a SMART goal to ensure effective use of that skill when back on the job.

Materials Available

Super Service Books published by McGraw-Hill
Task Skills with 55 identified skills and tasks
Participant Guide Master Copy for duplication by the company
Ongoing Environmental Support

Ongoing Environmental Support

Creating the work environment to keep Super Service alive is a vital aspect of the Super Service workshop. However, it is important that the visual stimuli is changed frequently, otherwise it just becomes like background music, heard yet never absorbed.

Advertisers know it takes 7-10 impressions before a person even remembers the name of a brand. Ongoing Environmental Inspiration uses this, and other adult learning insights to transform employees’ newfound knowledge and understanding into new behavior and productive action.

Specifically, the motivational, visual reinforcement is designed by our graphics team and incorporates quotes and inspirational messages taken directly from the Super Service book, published by McGraw-Hill.

Everything will be delivered as PDF files which can be downloaded and printed as posters and banners, or posted on your intranet. The motivational, visual reinforcement consists of 24 different inspirational and motivational messages such as the following:

A customer doesn’t care how much you know until they know how much you care
If everyone in my company was just like me, what kind of company would my company be
Moment of Truth

Super Service© One-Day Workshop

Super Service© gives participants the knowledge and power to communicate successfully with both internal and external customers. It provides the insights, which assist people in understanding their ability to make positive change on a daily basis. Super Service© helps employees to:

Optimize on-the-job performance
Resolve service issues quickly and accurately
Escalate fewer calls
Create a motivating environment where success becomes the responsibility of every individual
Employ the right attitude with both internal and external customers
Learn not to take things personally
Enhance listening skills with the customer
Handle effectively the angry or unhappy customer
Work together as a team to maintain a high service standard
Build customer trust and confidence
Learn to follow up and follow through with the customer
Understand and anticipate customer needs and expectations
Bring energy and enthusiasm to every customer interaction
Work towards customer loyalty on every call
Do a great job even when they don’t feel like it
Learn that Monday’s are no different than Friday’s
Use resources, including people, to stay focused
Take ownership of the customer contact

12-Month Super Service Manager’s Toolkit

The 12-Month Super Service Manager’s Toolkit is the key between a one-time event/workshop and actually inculcating Super Service excellence into the culture of the company. Specifically, managers will hold planned monthly meetings designed to be fun and create ownership and commitment to excellence. The monthly topics are:

1.  Show a desire to serve
2.  Acknowledge feelings
3.  Accept responsibility
4.  Get information
5.  Give information
6.  Give recommendations
7.  Get recommendations
8.  Check understanding
9.  Build consensus
10.Follow-through
11.Follow-up
12.Build on satisfaction

The Managers Toolkit is provided as a CD-ROM and includes information for each of the 12 task skills:

The Managers Toolkit helps reinforce the skills learned in the Super Service,© one-day workshop. Every month managers meet with their team for 25 minutes. Every employee sets SMART goals and is accountable for monthly improvement in service levels. These meetings are motivational and create a sense of ownership and commitment for both the managers and their teams. Each month one of the following task skills is reinforced: Specifically managers will:

Meet with their team for 20 to 30 minutes on a monthly basis
Utilize an easy to follow coaching tool which uses Powerful Questions
Refocus where the responsibility lies—with each and every individual—and not just on the managers shoulders
Assist the team in setting SMART goals specifically aligned to the companies core values
Enable people to be accountable for monthly improvement in service levels

12-Month Super Service Manager’s Toolkit Includes

The 12-Month Super Service Manager’s Toolkit is a CD-ROM, which enables busy managers to coach Super Service, via planned meetings and set SMART goals each month.

Coaching exercises with Q & A and tips
PowerPoint presentations with delivery notes
SMART goal handouts with samples
One copy of the Managers Toolkit which can be printed out in hard copy
50 humorous graphics depicting the Super Service© Task Skills

Specifically the 12 Month Super Service Managers Toolkit provides:

Twelve individually planned Super Service sessions
Twelve Power Point Presentations for follow up meetings on each Super Service topic
Presentation notes for easy preparation of all twelve meetings
Hard copy print out of Facilitator Guide of the manager’s toolkit as needed
Twelve coaching sessions with exercises, motivational pointers, and tips for successful coaching
Instructions on how to set SMART goals
SMART goals do’s and don’ts
Video segments to motivate managers on delivering dynamic monthly meetings
Twelve Motivational Super Service newsletters ‘Real World Service’
55 Visual reinforcement aids

Super Service Motivational Newsletters: (Included on CD-ROM)

Currently, there are over 30 coaching models used in corporate America. Super Service puts into simple, concise language exactly what to do to be an outstanding coach. It sources the most results-driven tools and strategies to help keep the momentum going, including:

Collaboration skills—to create a two way street of communication
Evolving skills—to help your team shift their paradigm within minutes
Catalyzing skills—to create a fearless and direct message
Supporting skills—to give the team what they need personally
Calibration skills—to link goals to values
Strategic/Performance skills—to help the team perform and succeed
Engagement skills—to create a healthy, and professional relationships
Discernment skills—to recognize what is missing and what is needed

High Performance Mentoring

12 monthly mentoring sessions are provided via teleconferencing with leading Super Service experts. Topics include:

1.  Attitude - Be the best that you can be!
2.  Be the Source - Create the opportunities and the circumstances you want
3.  Goal Setting - Focus attention on bottom line results
4.  Motivation - Deliver motivation and recognition
5.  Accountability - Say what you mean and mean what you say
6.  Investing Time - Effective use of time and resources
7.  Results - Bridge the gap between where you are and where you want to be
8.  Communication - Dialog for action instead of talk
9.  Negotiation - Taking negotiations to the third level: collaboration
10.Creativity & Problem Solving - Create solutions for difficult problems
11.Listening - Actively listen and understand your customer
12.Market Strategies - Target the markets that have the funds

Super Service Monthly Newsletters

Each month the managers receive the Super Service newsletter, relating to the high performance, mentoring topic for that month.
Managers Motivational E-mails
Each month the managers receive a coaching e-mail designed to motivate and enhance their coaching skills.

Train the Trainer

This TTT system takes corporate qualified trainers and turns them into Super Service facilitators. Specifically, it is a mentoring system that includes training, evaluation, reinforcement, certification, and on-going re-certification for participants. It is a dynamic, mentoring 12-month program that will increase your trainer’s facilitation skills and help build a results-oriented team of achievers. It includes:

Instructional techniques (specific to Super Service)
Creating a climate for learning
Facilitating adult learning
Asking questions to manage a group
Handling problem behavior
Using verbal reinforcers
Giving helpful feedback
Prompting, paraphrasing and clarifying
Using visual aids
Super Service knowledge
Analogies
Giving clear directions
Ensuring closure
Achieving transitions
Pacing
Introducing topics and segues

Train the Trainer Evaluation:

The Super Service facilitator will provide both a formal and informal evaluation so that the trainer can adjust their delivery accordingly. This evaluation and reinforcement also helps build the final ongoing Certification program. If necessary, Super Service coaches will ‘spot-check’ each trainer at the 3-month and 9-month mark. The ‘spot-check’ is specifically designed as a high performance evaluation.

Train the Trainer Ongoing Certification:

At the 12-month mark, each facilitator will participate in a 2-day follow-up Super Service workshop. The purpose is to consolidate all the feedback and information received from the previous Train the Trainer evaluations and reinforcement sessions. This workshop is an opportunity to inspire, enlighten and fortify the trainers so that they continue to provide excellent Super Service training.

Super Service continues to support your trainers the entire 12 months via:

Each trainer is allocated a coaching buddy
Each trainer provides results and obtains feedback via email

Super Service  provide ‘surprise’ onsite visits as additional motivation (subject to location)

Workshop Agenda

Welcome and Introductions

Inspire
Enlighten
Fortify

The importance of communication
The IKTA disease
Who are you—Exercise - Icebreaker

Super Service objectives
Bring energy and enthusiasm to every customer encounter, internal and external 
Work collaboratively with both internal and external customers
Fire up to be your personal best, even on Monday 
Create a motivating environment where excellence and success is the responsibility of every individual

What is the effect of Super Service
How do you feel when you get Super Service
Customer loyalty = profits = Win - Win - Win

What's the effect of poor customer service
The cost of losing a customer
Indifference

Why customers leave
The cost of getting a new customer versus keeping the one you already have
How indifference cost a Schaumburg Bank $4,800,000 per year by loosing just one client

How you affect the bottom line
The importance of service
The price is the price, the product is the product
The ability to deal with people
The cost of one bad experience over the lifetime of a customer
A Moment of Truth / Scandinavian Airlines

Who is your customer
Exercise - Pick 3
Exercise - Internal customer

The brain
Exercise - A bird in the hand
Exercise - Change 3 things

Do you know how amazing you are
The brain
Exercise - You are amazing because
Points of view
Who's in charge
Affirming your day
The voice in your head, keeping it positive
Getting out of your comfort zone

How we communicate
A customer doesn't care how much you know until they know how much you care
The importance of words, tone and body language
Face to face
On the phone
Exercise - Body language

Handling angry customers
Exercise - Interrupting
5 things you should never do
10 keys to diffusing an angry customer
Exercise - Angry customer
     
The Seven Keys
1.The right attitude—Exercise – Empathy
2.Understand the customer's needs—Exercise - An object in your office
3.Communicate clearly (internally / externally)
4.Reach agreement—Exercise - Vacation listening
5.Check understanding
6.Take action
7.Build on satisfaction—Exercise - Saying "Thank you"

Thank you for participating in Super Service

REFERENCES AVAILABLE ON REQUEST

Investment

You will recive a licensing agreement which will include where appropriate, copies of Master Materials to include::

Train-The-Trainer Instruction (TTT)
TTT Master copies of Materials:
oCD-ROM
oFacilitator Guide
oPowerPoint Presentation
Super Service Book 1st & 2nd Edition published by McGraw-Hill
Customer Service Manager's Tool Kit published by McGraw-Hill
Task Skills with 55 identified skills and tasks
Screen saver
Participant Guide
Manager’s Super Service Toolkit CD-ROM
Individual's Super Service Toolkit CD-ROM
Ongoing support via teleconferencing and webinars
“Customers used to be on hold for 2 minutes, now they are on hold for ONLY 20 seconds.” 
Pam Holohan, Customer Service Manager—Baxter
“Super Service is not just for front line employees, this is across the board..” 
Laura Myer, Director of Skills Development—Siemens Nuclear Medical Systems
Super Service Managers Tool Kit CD-ROM
Super Service Individual Tool Kit CD-ROM
"There's been a huge jump in attitude, there are smiles on their faces. I used to get one email a month about 'outstanding' service; now I get an average of 10. My employees are more team orientated and company focused, this has resulted in increased productivity by 30 - 35 %."
Jane Michaels, Director of Customer Service Development—CDW
"Morale has risen 100%. Absenteeism was running at 15% and is now almost non-existent. Problems and issues are being resolved through real team involvement."
Mary Shanklee Manager Customer Service Development—Underwriters Laboratories
"We have had a 23% decrease in customer complaints with Super Service."
John Sharp, Manager Manager of Finance Development—Allstate
"68% of people change who they do business with not because of price or product. They change because of indifference to a problem by one employee."
US News and World Report
“Our deepest fear is not that we are inadequate; our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God; your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We were born to make manifest the glory of God that is within us. It is not just in some of us, it is in everyone. And, as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
Nelson Mandela, 1994 Inaugural Speech
" My people work well as a team but since Super Service they are going above and beyond to assist each other."

"People are much more positive, my department is about 50% more productive and employee satisfaction has increased by 75%."
Sales Accounting

"I've noticed a change in my own attitude. I am upbeat providing great service to my customers. I am also more aware of the services that are provided to me when I am the customer. Companies should take notice of how their employees are treating their customers because if you service the customer, they'll always come back."
Participants from
Computer Associates
“Our dealerships have increased their customer retention rate a full 17% with Super Service.”
Tim Duckworth —Motorola
"For more than a decade, customer service professionals have turned to Super Service for the very best advice on dealing with demanding, dissatisfied, and difficult customers...Super Service teaches you how to deliver great service in a way that enriches your life and keeps you from burning out....
Customers are becoming increasingly savvy and demanding--which makes your job harder than ever. In order to ensure smooth interactions, you need to keep a step ahead--you need to deliver Super Service"
The Editors at McGraw-Hill
“This upbeat new approach to front-line cusotmer service can make your job as a service provider not only easier but more fun and more meanignful. Evidence shows that the people who enjoy their work the most provide the best customer service. Super Service helps you become a super performer.”
Richard Notebaert —CEO Ameritech
“In today's hyper-competitive marketplace, outstanding customer service lies at the heart of sustainable customer loyalty. Super Service delivers clear, actionalbly adive on the art of delighting your customers.”
Richard Notebaert —CEO Ameritech
"Powerful. Super Service will make every customer service providers job more enjoyable”
Ken Hallen, Vice President & managing Director—Combined Insurance Company
"Super Service will teach you about yourself and how the 'real' you needs to show up to make customer care work”
Patrick Canavan, Senior Vice President & Director, Global Leadership—Motorola
"Super Service brings energy and enthusiasm to every customer encounter; turns service probllems into opportunities and ends each day with a sense of personal accomplishment and fulfillment.”
Sheena Milroy, Customer Service Rep—
CDW
"I learned the other day, becauise of the crazy state of the world today, of the death of common sense--well they are wrong. Super Service has resurrected common sense and is a hugely innovative program.”
Ian Shaw, Head of Leading and Development—
Nestle Purina Petcare Europe